SUV demand soars as the segment secures over half of regional sales
Nissan Middle East reported an impressive 13% year-on-year increase in sales in the first half of fiscal year 2024 (April – September) across Gulf, Levant, and CIS regions, marking steady growth in an increasingly competitive market.
This achievement highlights Nissan’s focus on delivering a superior customer experience through a diverse vehicle lineup, a fully integrated digital customer journey, and a strengthened dealer network.
Nissan’s SUV offerings, which contributed to over half of total sales, continued to resonate strongly with customers in the Middle East, with the X-TRAIL, KICKS, and Pathfinder witnessing a notable increase in demand.
The versatile X-TRAIL achieved a 20% year-on-year growth, the trendy KICKS saw a remarkable 71% increase, and sales of the Pathfinder nearly doubled within the same period – all reflecting the strong appeal of Nissan’s SUV lineup across the region.
7th generation Patrol
The recent introduction of the all-new seventh-generation Patrol, continues to build on its deep-rooted heritage in the Middle East. The world premiere, hosted in Abu Dhabi, was met with enthusiastic acclaim from fans and customers alike, further cementing the Patrol’s status as a Middle East icon.
Alongside this success, the Nissan Sunny retained its position as the best-selling Nissan model in the region, with an 11% increase, fueled by growing demand in Bahrain during the first six months of the current fiscal year, according to an official press release.
“This success is driven by our diverse vehicle lineup, which caters to varying customer needs, the unwavering support of our valued partners, and the proactive steps we’ve taken in implementing digitization initiatives and expanding our network,” stated Thierry Sabbagh, Divisional Vice President, President Middle East, KSA and CIS-Nissan, INFINITI.
Nissan Retail Concept
Nissan’s focus on enhancing customer experiences also extends to its physical spaces through the Nissan Retail Concept (NRC). This modern approach prioritizes creating welcoming, customer-centric environments that align with Nissan’s global retail standards.
The Nissan Retail Concept (NRC) is being rolled out across the Middle East, with sales and service facilities in Bahrain already fully NRC-compliant. Qatar and Jordan are set to complete their transformations by the end of the current fiscal year, while facilities in Abu Dhabi, Dubai, and Kuwait will be fully NRC-compliant by FY27.
Additionally, facilities in Iraq and Oman are being designed to meet NRC standards from the outset – underscoring Nissan’s ongoing commitment to enhancing customer experiences across the region.
The first six months of Fiscal Year 2024 have seen Nissan celebrate several milestones that underscore its commitment to growth and innovation across the Middle East.
