ZED by Al Ghurair allows users to personalise their riding experience
Taxis have arrived on ZED, Dubai’s innovative, home-grown mobility app, marking a transformative chapter in the city’s transportation journey.
Launched by UAE’s Al Ghurair Group, ZED integrates traditional taxi services with cutting-edge technology to offer a uniquely personalized ride-hailing experience. Whether you select the level of chattiness with the driver, or even set the perfect cabin temperature while booking, ZED provides options that redefine what it means to travel by taxi.
ZED distinguishes itself in the crowded ride-hailing market with two game-changing features: personalisation and rhythm.
Personalization
Personalization empowers riders to make every journey their own-choosing music, temperature and level of chattiness with the driver, ensuring a tailored experience, according to a press statement.
“Our goal with ZED is to create a service that combines convenience, customisation, and reliability while representing the best of Dubai’s innovative spirit,” stated Badr Al Ghurair, Chief Executive Officer, ZED. “This isn’t just about providing another ride-hailing app; it’s about setting a new benchmark for urban mobility by merging advanced technology with trusted taxi services,” he added.
“ZED is a natural extension of this ethos, providing a digital-first approach to transportation while enhancing the role of taxis as a cornerstone of Dubai’s mobility landscape,” commented John Iossifidis, Group Chief Executive Officer, Al Ghurair.
