More than 6.5mn UAE consumers now buy most goods online
Blue Ocean Global Group, a Dubai-based distributor of electronics, household appliances and consumer goods, has strengthened its online distribution and e-commerce business in line with the current trend, to maximise customer convenience.
More than 80 percent of the company’s topline revenue now comes from online distribution and e-commerce. It has its presence in Saudi Arabia, which has higher consumer spend caused by the country’s massive economic diversification and development plan.
“More than 6.5mn, or 65 percent of the UAE population shop online in 2023 as suppliers and distributors shift to e-commerce space in the UAE and GCC. Blue Ocean Global Group has sharpened its focus to online distribution channels due to high market demand,” affirmed Shahzad Ahmed, Chairman, Blue Ocean Global Group.
“Driven by the convenience of fast delivery, ease in payments, transparency and customer convenience, the UAE consumers are increasingly using online purchase for their regular needs,” he continued.
Changes in consumer behaviour
Sale and distribution of goods, both wholesale and retail, are fast shifting to the online space due to a change in consumer behaviour in digital payments that is expected to grow at a compound annual growth rate (CAGR) of 13.80 percent from US$ 80.37bn (AED 295bn) this year to US$ 134.80bn (AED 495bn) in 2029, according to a research report.
Founded in 2013, Blue Ocean Global is a leading e-commerce distributor in the Middle East, with headquarters in Dubai. It has offices in Saudi Arabia.
Revenue in the UAE’s e-commerce market is projected to grow at 8.39 percent from US$ 33.97bn (AED 125bn) in 2025 to US$ 46.88bn (AED 172bn) by 2029, according to a report by Statista.com, a global online market intelligence provider, as consumers in the UAE are enjoying the benefits of e-commerce and digital payment.
Market dynamics
“Our shift to online distribution is a natural move in line with the market dynamics and we are currently expanding the online distribution to the rest of the GCC region, especially Saudi Arabia where we see a massive growth opportunity,” stated Rohit Savara, CEO, Blue Ocean Global Group.
“Our distribution of household appliances, telecom, electronic and electrical products and accessories, has grown over the last few years. The growth in online distribution has jumped substantially,” he added.
As one of the largest online distributors of electronics, household appliances, and consumer products, Blue Ocean Global holds brand sales and distribution rights for globally renowned brands such as NEC, Mitel, Gigaset, Black + Decker, Double AA, Kodak, Toshiba, Godrej, Rasasi and Philips.
It operates through sales channels, E-commerce, business-to-business, and regional distribution. The company services consumers of premium quality brands in over 40 countries across Middle East, Africa, South Asia, United Kingdom, and European Union.
