The new PDC leverages advanced MHE and a sophisticated racking system
Ford Motor Company recently inaugurated a cutting-edge Parts Distribution Center (PDC) in partnership with DB Schenker, in Dubai South.
Designed to set new benchmarks in operational efficiency and technological innovation, the 42,000sqm facility represents a monumental step in reshaping the region’s logistics landscape.
The inauguration ceremony was attended by HE Khalifa Al Zaffin, Executive Chairman, Dubai Aviation City Corporation and Dubai South; Kay Hart, President, International Markets Group, Ford Motor Company; Michele DeTombeur, Global Director, Parts Supply and Logistics, Ford Motor Company; Ravi Ravichandran, President, Ford Middle East; Ako Djaf, VP, Contract Logistics and SCM, DB Schenker in the Middle East and Africa, as well as other senior officials.
The new PDC leverages advanced Material Handling Equipment (MHE) and a sophisticated racking system tailored to maximize storage capacity and picking efficiency. These include Very Narrow Aisle (VNA) systems, Multi-Tier Mezzanines (MTM), Deep Selective Racking (DSR), and Cantilever Racking (CR), which streamline order processing and ensure seamless operations, the company said in a press statement.
New facility
“We are pleased to welcome Ford to Dubai South with the launch of its new facility. We remain steadfast in our commitment to positioning Dubai as one of the world’s leading logistics hubs,” commented Mohsen Ahmad, CEO, Logistics District, Dubai South.
“The new Parts Distribution Center is a testament to the power of collaboration and innovation, designed to streamline supply chain processes. By leveraging our global expertise and advanced logistics solutions, we are excited to play a pivotal role in Ford’s journey to deliver unparalleled service to its customers across the region,” stated Djaf.
The PDC’s operations are anchored by DB Schenker’s expertise in implementing SAP S/4HANA warehouse management software, which facilitates paperless picking with barcode scanning for unmatched precision and speed. A dedicated Vehicle Off Road (VOR) processing team further ensures critical parts are prioritized, eliminating delays and boosting customer satisfaction.
Efficient processes
“The new PDC will enable us to create a more streamlined and efficient process that enhances parts availability, optimizes inventory management, and elevates customer service,” commented Ravi Ravichandran, President, Ford Middle East.
Located strategically in Dubai South, the PDC consolidates Ford’s storage and distribution into a single, technologically advanced hub that serves key markets across the GCC and Sub-Saharan Africa. The facility increases capacity by 20 percent compared to its predecessor, significantly improving inventory management and operational efficiency.
DB Schenker’s commitment to sustainability is evident in the facility’s design, which incorporates eco-conscious practices. A 400kW solar panel system, set to be installed in late 2025, will reduce energy consumption by 35 percent and lower the carbon footprint by 290 tons annually.
