Partners with Agthia Group for national distribution
Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries Ltd, officially launched the Indian legacy brand Campa Cola in the UAE at the 30th edition of Gulfood, the world’s largest F&B sourcing event.
This debut marks RCPL’s first entry into the United Arab Emirates and reaffirms its long-term commitment to the region.
Since acquiring Campa Cola in 2022 and reintroducing it to India in 2023, RCPL has successfully revived the heritage brand that held cult status in India in the 1970s and 1980s. Campa Cola’s entry into the beverages industry in the UAE is being launched with partner Agthia Group, one of the region’s leading food & beverage companies.
Transforming experiences
“We have a track record of delivering innovative and global quality products at affordable prices to customers. We are delighted to come together with our partners today to transform the beverage experience for consumers across the UAE,” stated Ketan Mody, COO, RCPL.
“This partnership further strengthens Agthia’s diverse beverage portfolio and reinforces our leadership in the region’s dynamic market. With our robust distribution network and market expertise, we’re excited to reintroduce Campa Cola to a new generation of consumers in the UAE,” commented Alan Smith, CEO, Agthia.
The Campa portfolio will initially include Campa Cola, Campa Lemon and Campa Orange and Cola Zero. From its eye-catching refreshed red and purple packaging to its promise of a competitively priced product, Campa Cola is well on its way to becoming a modern-day success story, making it ever more relevant to the UAE, a press statement concluded.
