Pulls the right emotional strings with a meaningful campaign
Aramex has unveiled its uplifting Ramadan campaign, ‘Share the Light,’ inspiring communities to embrace unity, kindness, and the shared the joy of the fasting Month.
At the core of the campaign is the lighthearted short film, ‘Between Two Alleys’, a beautifully crafted story that captures the essence of the Holy Month. Set in a timeless Middle Eastern city, the video follows two elderly neighbors, each preparing to welcome Ramadan by stringing up festive lights in their adjoining alleys.
“We are delighted that once again our attempt to bring people together during a special time of the year has been warmly embraced by the communities we serve,” commented Mike Rich, Group CMO, Aramex.
“With this Ramadan campaign, we wanted to inspire people to bridge what can feel like a million-mile distance of cultural and religious differences, even when they live just down the street from each other,” remarked Shahir Sirry, Global Creative Director, Aramex.
