Partnership cements GMG’s position in the sports retail industry
GMG, a global well-being and retail conglomerate, has announced a 10-year strategic retail partnership with Frasers Group, to bring the leading sports retailer, Sports Direct to the region.
This partnership is a bold stride in GMG’s strategic vision to be the number one sports player across all the markets it operates in and bring inspiration and innovation through products and experiences, the company said in a press statement.
Frasers Group, a leading name in global sports retail with flagship brand Sports Direct, is celebrated for its strong partnerships with the world’s best brands and superior product offering.
The Group’s forward-thinking strategies aim to transform consumer experience through innovative store concepts and robust e-commerce platforms, appealing to a wide audience from casual sports enthusiasts to professional athletes.
Sports retail experiences
“We are uniquely positioned to integrate and scale Sports Direct’s presence successfully, bringing it closer to our consumers and crafting unparalleled sports retail experiences,” commented Mohammad A. Baker, Deputy Chairman and CEO, GMG.
“By leveraging GMG’s scale, deep retail expertise and market knowledge, our partnership will support the growth of our Sports Direct brand in the Gulf and in Egypt,” remarked Michael Murray, CEO, Frasers Group.
This partnership between GMG and Frasers Group is poised to drive significant growth opportunities, harnessing the strengths of both entities to deliver unparalleled value and enriching experiences to customers in the sports and lifestyle arenas.
