ROR Coffee Solutions, an Emirati-owned specialty coffee provider, has announced a landmark AED 30mn investment to accelerate its expansion and innovation strategy over the next five years.
This funding will enhance the company’s presence across the MENA region and Europe while reinforcing its commitment to sustainability, ethical sourcing, and cutting-edge technology in the specialty coffee industry.
As global demand for high-quality, responsibly sourced coffee continues to rise, ROR Coffee Solutions is set to transform the market by investing in infrastructure, advanced roasting technology, and workforce development.
Premium specialty coffee
The company aims to make premium specialty coffee more accessible to businesses and consumers, ensuring every cup meets the highest standards of craftsmanship and sustainability, according to a press communication.
With MENA and Europe identified as high-growth markets, the investment will support the company’s strategic expansion, particularly in Saudi Arabia and key European countries. This growth includes strengthening its presence in existing markets while diversifying into new business verticals, such as corporate coffee solutions, premium retail offerings, and immersive event-based experiences.
A key aspect of this expansion is the enhancement of operational capabilities, with state-of-the-art roasting and production facilities improving efficiency and consistency.
Sustainability
Sustainability remains central to ROR Coffee Solutions’ long-term vision, with initiatives focused on eco-friendly packaging, waste reduction programs, and the introduction of electric delivery fleets to minimize carbon emissions.
“This marks a defining moment for ROR Coffee Solutions and the future of specialty coffee in the region. Our goal extends beyond delivering exceptional coffee—we are creating an ecosystem where innovation, sustainability, and craftsmanship thrive,” assured Aaron Marshall, General Manager, ROR Coffee Solutions.
