Bridgestone participated in the Automechanika Network 2025, reflecting its commitment to shaping the future of sustainable mobility. Returning for its 22nd edition, the prestigious event explored advanced fleet solutions and sustainable transportation methods, as well as the challenges and opportunities that are redefining the industry.
Berk Berksoy, Fleet Solutions OEM and Retread Manager, delivered a keynote presentation titled ‘Bridgestone Fleet Care,’ where he discussed the company’s commitment to empowering fleet customers by reducing overall operational costs, improving safety standards, and maximising fleet performance.
“We understand the challenges our fleet customers face on the road, and that’s why we created Fleet Care, which provides reliable, round-the-clock breakdown support through a seamless app and call centre experience,” stated Berksoy.
Streamlining operations
Key discussions at the event covered global and regional market dynamics, electrification, and the advancement of sustainable mobility solutions. Bridgestone’s Fleet Care programme was designed with the aim of streamlining fleet operations by bringing together a set of services, ranging from tyres and vehicle maintenance to fleet management, under one platform.
Bridgestone’s Breakdown Service offers reliable roadside assistance for commercial fleets across the UAE, significantly reducing downtime caused by delays in logistics and delivery. Accessible through a dedicated mobile application and supported by a multilingual call centre, a press release concluded.
