Company strategically aligning its offerings to support growth momentum
Among the brands making bold moves at this year’s ATM event is Dollar Car Rental UAE, which will debut a new suite of smart, customer-centric mobility solutions.
The Middle East travel sector is on a steady growth trajectory, with the region expected to achieve a 6.19% CAGR between 2025 and 2029, fuelled by increasing air connectivity, a thriving luxury tourism segment, and digital transformation.
As the region positions itself as a global tourism hub, Dollar Car Rental UAE is strategically aligning its offerings to support this momentum with products tailored to both business and leisure travellers, according to a press statement.
“Our focus is on creating smarter experiences that fit seamlessly into people’s lives, whether they’re here for business, leisure, or both. This is the future of mobility, and it starts now,” stated Marwan Almulla, General Manager, Dollar Car Rental, Dubai and Oman.
ATM 2025 presence
In response to growing demand for more personalised, tech-enabled travel experiences, Dollar Car Rental UAE is using its presence at ATM 2025 to show how mobility can evolve to meet the expectations of the modern traveller.
With convenience, flexibility, and digital-first service now at the forefront of consumer priorities, the brand will unveil three new customer-centric offerings designed to streamline and elevate the rental experience. To achieve this, they actively incorporate customer feedback into their product development processes, ensuring they deliver the best value for money.
Visitors will be able to explore these innovations through interactive demonstrations of next-gen booking and mobility tools, while engaging in activities such as a Spin the Wheel game, product quizzes, and daily raffles that aim to keep the experience lively, the press note concluded.
