New solutions are designed to meet rising demand for seamless, flexible mobility

Thrifty Car Rental UAE is set to introduce a new smart mobility solution aimed at enhancing how residents and visitors navigate the region at the upcoming at the upcoming Arabian Travel Market (ATM) 2025-28 April to 1 May, in Dubai.
With innovation, flexibility, and convenience now shaping the future of travel, this tech-powered launch marks a major milestone in Thrifty’s mission to deliver seamless, customer-first experiences.
Backed by a legacy of trust and service excellence in the UAE, Thrifty Car Rental is embracing change to serve a new generation of travellers. These innovative solutions are designed to meet rising demand for seamless, flexible mobility—whether for business, leisure, or long-term stays.
Product offerings
“At Thrifty UAE, we continue to develop its product offerings by listening to our customers, understanding their shifting needs, and delivering value-driven solutions that blend digital innovation with everyday convenience,” stated Suhale Showkat, Head of Retail, Thrifty UAE.
Set to be unveiled live at ATM 2025, Thrifty’s new car rental booking agent kiosk will leverage AI, real-time data, and user-centric design to offer a simplified, digitally driven rental experience. Built around the modern travellers’ need for speed, simplicity, and service, it underscores the company’s ambition to reinvent car rental as a smart, seamless service.
Following its launch at ATM, the kiosk will be rolled out across key communities and high-traffic locations in the UAE. Future updates include the integration of 24/7 live customer support, making the rental process even more convenient and responsive.
Tourism growth
As the UAE strengthens its role as a global tourism hub, Thrifty continues to invest in solutions that enhance the overall visitor experience. The company’s focus on digital transformation, premium service, and local agility ensures it remains a preferred partner for tourists and residents alike. The company is set to unveil their latest solution for the hotel industry that makes renting a car for the guests at every hotel seamless.
ATM 2025 offers a vital platform for Thrifty Car Rental UAE to engage industry partners, explore regional collaborations, and demonstrate how the brand is evolving in tandem with the UAE’s ambitions to become a global tourism hub.