Gautam General Trading, the UAE-based parent company behind the Gautam Rice brand, has set new industry standards by leading the adoption of advanced artificial intelligence (AI) technologies to further to improve grain consistency, product safety, and processing efficiency.
The brand’s pioneering integration of the AI-powered SORTEX optical sorting system marks a significant move towards enhancing grain uniformity, ensuring consistent purity, and meeting global food safety expectations.
As the UAE embraces AI in agriculture and logistics, Gautam Rice is leading the way in food-grade AI sorting to detect grain size and colour and remove contaminants. AI-powered SORTEX systems can meticulously inspect each grain to detect and remove even the most minute imperfections, thus guaranteeing consistent quality, visual appeal, and consumer satisfaction.
AI Quality Control
Gautam Rice’s current use of AI-driven quality control demonstrates how technology can elevate traditional practices, especially as automation integrates more deeply into modern food production.
“These proactive strategies not only boost operational efficiency but also reflect the company’s commitment to sustainability and ethical production. By combining innovation and tradition, we are pleased to provide consumers worldwide with the purest, quality Basmati rice,” stated Gautam Aggarwal, Managing Director, Gautam General Trading.
In addition to quality control, Gautam Rice has integrated real-time supply chain tracking for enhanced protection. This step allows the brand to track operational processes at every stage of the supply chain as they happen.
Since 2005, Gautam Rice has been a leading brand in the UAE’s rice market, growing to become the largest distributor in the region.
