Recent Agentforce World Tour Dubai attracts over 3000 customers and partners
Salesforce showcased the transformative potential of AI-enabled digital labour for organisations in the Middle East at the recent Agentforce World Tour Dubai.
Salesforce brought together more than 3,000 delegates for the event, including customers, partners, and associates, demonstrating the fast-growing interest and strong demand for digital labour solutions that can help drive efficiency and transformation for organisations across all sectors.
Keynote speakers included Salesforce’s Marco Hernansanz, Executive Vice President & CEO Southern Europe, Middle East and Africa; Mohammed Alkhotani, Senior Vice President and General Manager, Middle East; Maha Alaoui, Head of Solution Engineering, MEA; Polly Summer, Chief Adoption Officer; and Olfa Kharrat, Director of Product Management for AI and Agentforce.
Insights
Delegates gained insights into how organisations are transforming with Salesforce solutions including Agentforce, Data Cloud and Customer 360 to drive success on a unified, trusted platform. Keynotes and presentations, including by Salesforce’s customers and partners, covered the role of AI in sectors such as retail, real estate, travel, automotive, and manufacturing.
More than 15 customers from across the region participated in the event, demonstrating transformative use-cases that illustrate how they have transformed key aspects of their operations with Salesforce.
National Bank of Kuwait revealed how it has leveraged data in Tableau to uncover insights, drive smarter decisions, and enhance business performance. Meanwhile, French energy group Engie, which has operations around the world including a regional HQ in Dubai, demonstrated how it used a tailored Salesforce Cloud solution to transform its renewable energy sales in Poland.
Raising efficiency
Mohammed Alkhotani said that AI and digital labour will play an increasing role in enabling organisations to raise efficiency while innovating, improving customer service, and supporting national visions.
“This event offered the ideal opportunity to showcase the power of Agentforce to transform organisations with autonomous AI agents that complement human employees, while delivering new levels of efficiency and customer experience,” he concluded.
