Group plans to expand further across the UAE and meet the growing demand for healthcare services
UAE-based Zulekha Healthcare Group, which operates two multidisciplinary hospitals in Dubai and Sharjah, along with two medical centres and five pharmacies, is set to accelerate its digital transformation after selecting Salesforce Health Cloud and Marketing Cloud as its cloud-based CRM solution, according to a press release.
Since inception in 1964 Zulekha Healthcare Group is now one of the largest private healthcare networks in the UAE, employing more than 2,500 personnel, including over 300 qualified doctors, 600 plus staff nurses, and paramedical staff.
With plans to expand further across the UAE and meet the growing demand for healthcare services, Zulekha Healthcare Group sought best-in-class digital solutions to support its growth.
Cohesive view
The company selected Salesforce Health Cloud and Marketing Cloud for its ability to provide a cohesive, 360-degree view of each patient by consolidating interactions from various channels including in-person visits, messaging platforms, email, and phone calls.
Marketing Cloud will help Zulekha Healthcare Group to boost its engagement with patients at scale, including more tailored, personalized communications.
“A key pillar of Zulekha Healthcare Group’s mission is to ensure accessibility to healthcare by leveraging innovative practices, and this is what we aim to achieve by deploying Salesforce’s cutting-edge AI-driven solutions,” said Taher Shams, Managing Director, Zulekha Healthcare Group.
“We are excited to collaborate with Zulekha Healthcare Group on their expansion and are also keen to explore how AI-driven solutions can further enhance engagement and deliver more individualised care experiences,” remarked Amit Khanna, SVP & GM, Salesforce Health.
