The announcement was made at the Arabian Travel Market 2025
Riyadh Air and Verteil Technologies have announced a strategic partnership that will see Verteil become the launch NDC (New Distribution Capability) aggregator, marking a major milestone in Riyadh Air’s offer and order-based digital distribution journey. The announcement was made at the recently concluded ATM 2025.
Through this collaboration, travel sellers across the globe will gain seamless access to Riyadh Air’s NDC content via Verteil’s industry-leading platform, Verteil Direct Connect (VDC), reinforcing a shared commitment to innovation and excellence in airline retailing.
With this partnership, Riyadh Air NDC content will be accessible to travel sellers globally as it rolls out a modern and efficient distribution strategy that prioritises transparency, personalisation, and direct connectivity.
Strong foundation
“Partnering with Verteil at this early stage allows us to ensure a strong foundation for modern distribution technology that is both future-ready and aligned with our digital-first strategy,” stated Vincent Coste, Chief Commercial Officer, Riyadh Air.
“This partnership reinforces our shared commitment to modernising airline distribution, facilitating true retailing and enabling global travel sellers with direct access to richer content and better customer experiences,” commented Jerrin Jos, Founder and CEO, Verteil Technologies.
Verteil’s robust integration and flexible deployment capabilities make it easier for travel sellers – whether OTAs, TMCs, or Consolidators – to adopt NDC without heavy technical or operational burdens. As Riyadh Air prepares to launch its inaugural flights, this partnership ensures that distribution is already live and ready, empowering sellers to start doing business in the offer order world without delay.
