This Award represents the bank’s commitment to providing tailored financial solutions
Emirates Islamic, one of the leading Islamic financial institutions in the UAE, has won the prestigious ‘Best Marketing Campaign’ at the Cards & Payments Awards 2025 for its highly successful revamp of the Emarati Credit Card.
The award, presented at the inaugural edition of Cards & Payments Awards Middle East, recognises the innovative and impactful marketing campaign that significantly enhanced customer relevance and deepened engagement with the Emirati segment. The Award recognises best practices, innovation and excellence in the cards and payment industry.
“This award represents Emirates Islamic’s commitment to providing tailored financial solutions that resonate with our customers,” asserted Mohamed Al Hadi, Head of Retail Banking and Wealth Management, Emirates Islamic.
Evolving needs
“The success of the campaign was built upon three key pillars: the incorporation of renowned Emirati artist Mattar Bin Lahej, who designed the card; a deep understanding of the evolving needs and aspirations of Emirates Islamic’s Emirati customers; and the dedication and collaborative spirit of our cross-functional teams, which brought the campaign to life with passion and excellence,” he added.
Emirates Islamic, part of the Emirates NBD Group, is a leading Islamic financial institution in the UAE. Established in 2004 as Emirates Islamic Bank, the bank has established itself as a major player in the highly competitive financial services sector in the UAE, a press statement concluded.
