Etihad Cargo launches SmartTrack

Premium service is the industry’s first real-time smart shipment tracking solution

Etihad Cargo has launched SmartTrack, a game-changing premium service that gives customers real-time access to shipment location and condition data, raising the bar for transparency in global air freight.

Unveiled at Air Cargo Europe 2025 in Munich, SmartTrack positions Etihad Cargo as the first carrier globally to implement this type of advanced smart tracking solution, according to a press release.

Smart label technology

Developed in partnership with Tag-N-Trac, SmartTrack leverages cutting-edge smart label technology to deliver comprehensive end-to-end shipment monitoring. The label is equipped with cellular, GPS, Bluetooth and Wi-Fi connectivity, capturing real-time data on exact location, temperature and humidity, shock, tilt and light exposure.

This makes SmartTrack the ideal solution for mission-critical and condition-sensitive cargo, including pharmaceuticals, electronics and high-value goods.

SmartTrack is designed with a focus on both efficiency and sustainability. The smart label, which can remain active for up to 30 days, features minimal packaging and eliminates the need for return logistics.

Transparent logistics

“By combining simplicity, intelligence and automation, we are reinforcing our commitment to smarter, more transparent logistics,” stated Stanislas Brun, Chief Cargo Officer, Etihad Airways.

“We are setting a new standard in cargo visibility with our smart label-based RELATIVITY platform, empowering Etihad with the information they need, when they need it, across the globe,” assured Venu Gutlapalli, CEO, Tag-N-Trac.

Following extensive field testing across major global trade lanes, the SmartTrack label has demonstrated consistent, high-accuracy performance across both air and ground transport, the press note concluded.