First-of-its-kind robotics pilot launches at City Centre Mirdif in Dubai
Dubai Future Foundation (DFF) has partnered with Majid Al Futtaim, the leading retail, leisure, and lifestyle group in the Middle East, Africa, and Asia, in a first-of-its-kind collaboration to explore the future of robotics in retail—starting not in labs, but in shopping malls with real shoppers.
The partnership showcases a live pilot at City Centre Mirdif , featuring two avatar-style robots are assisting visitors in navigating the mall. This trial is part of a broader initiative aimed at understanding how robotics can enhance everyday experiences in shopping centres, hotels, and entertainment destinations – making them more intuitive, connected, and human.
“By deploying robotics in high-traffic public spaces, we’re reinforcing Dubai’s position as a regional and global leader in building a future-ready city,” observed Khalifa Al Qama, Executive Director, Dubai Future Labs.
Reimagination
This pilot reflects Majid Al Futtaim’s broader vision to reimagine the future of customer experience through responsible AI and emerging technology. Rather than showcasing innovation for its own sake, the focus is on using real-time feedback and live interactions to inform practical applications of robotics in retail.
“From wayfinding assistance to creating memorable experiences, we believe emerging technology, when used responsibly, can meaningfully elevate how customers engage with our destinations. This is only the beginning for us in this line of innovation,” asserted Fuad Mansoor Sharaf, Managing Director, Majid Al Futtaim Shopping Malls, UAE.
In tandem, Dubai Future Foundation (DFF) DFF and Majid Al Futtaim are also addressing the legal, ethical, and societal implications from the outset, ensuring that the integration of technology is both responsible reflective of community needs and values.
