Epson, a global technology leader in visual and printing solutions, has named international music icon Shakira as the new official ambassador for its Middle East, Türkiye, Africa, Central and West Asia (META-CWA) region.
The strategic partnership with Shakira—musician, entrepreneur, innovator, and mother, aligns with Epson’s dedication to providing accessible and sustainable technology to empower individuals. Further, this collaboration underscores Epson’s commitment to fostering innovation, empowerment, and entrepreneurship across the globe.
The new partnership with Shakira will be launched as part of Epson’s campaign ‘Imagine New Possibilities’. This builds upon existing collaborations where the music star represents other regions across Epson’s global footprint. It will incorporate a range of initiatives that champion youth creativity and innovation.
Transforming ideas
Through its state-of-the-art visual and printing solutions, Epson enables students to transform ideas into reality; provides entrepreneurs and small businesses with accessible tools to visualise, design, and create their dreams; supports educators in delivering immersive, hands-on learning experiences; and helps families capture, preserve, and share their most meaningful moments.
“By making technology more accessible and fostering hands-on engagement, we aim to empower today’s innovators while inspiring and nurturing the next generation. Shakira’s dedication to education and creativity makes her the ideal ambassador for this partnership,” stated Natalie Harrison, Marketing Director, Epson META-CW Asia.
