The goal is to collaboratively improve global health standards

Led by the Taiwan External Trade Development Council (TAITRA), this forward-thinking initiative is driven by the theme–‘Go Healthy with Taiwan’. The campaign aims to showcase Taiwan as a hub of health innovation and provide a catalyst for international collaboration with impactful local implementation.
This initiative invites governments, institutions, enterprises, and organisations from across the GCC to submit innovative proposals that seamlessly integrate Taiwan’s high-quality health products and holistic solutions.
The goal is to collaboratively improve global health standards and enhance well-being across cities, communities, and business ecosystems worldwide, according to a press statement.
The ‘Go Healthy with Taiwan’ campaign spotlights five key sectors of Taiwan’s health industry: smart healthcare technologies; medical aesthetics and wellness checkups; fitness equipment; sports technologies; and bicycles.
‘Bicycle Kingdom’
Renowned as the ‘Bicycle Kingdom’, Taiwan is home to a robust and integrated bicycle industry that’s powered by leading R&D capabilities. As a global hub for high-end bicycle manufacturing, the country is also driving the transition toward net-zero emissions and playing a pivotal role in international sustainable supply chains.
Taiwanese companies are among the world’s top suppliers of fitness equipment – setting international benchmarks through the integration of AI technologies and supported by a strong manufacturing and R&D ecosystem.
In the smart healthcare field, Taiwan leverages its world-class ICT and semiconductor expertise in combination with its advanced medical system to deliver comprehensive and integrated solutions for the global health tech market.
At the official launch of the campaign in June, TITA Deputy Director General Susan Hu highlighted President Lai Ching-te’s ongoing commitment to advancing the vision of a ‘Healthy Taiwan’.
Pivotal moment
“The campaign’s launch represents a pivotal moment in turning this vision into reality by inviting global innovators to participate and collaborate in shaping a healthier and more sustainable future for all,” she affirmed.
Joe Chou, Executive Vice President, TAITRA, emphasised that this international call not only highlights the strength and innovation of Taiwan’s comprehensive health industry but also encourages collaboration with global partners.
“It aims to help develop smart and sustainable healthy lifestyles through use of Taiwan’s cutting-edge technologies and solutions,” he asserted.
