Al Ghurair Mobility will deliver premium electrified mobility solutions
This marks a significant expansion of Al Ghurair Mobility into the Saudi market. It will introduce advanced new energy and hybrid vehicles that combine performance, innovation, and luxury while directly supporting Vision 2030’s goals for sustainable development and industry diversification.
Through its partnership with Dongfeng, Al Ghurair Mobility will deliver premium electrified mobility solutions backed by trusted service and regional expertise.
Top officials
The signing ceremony was attended by senior leadership from both companies, including John Iossifidis, Group CEO, Al Ghurair; Oscar Rivoli, CEO, Motors, Al Ghurair Mobility and Qiu Xiaojun, CEO, China DONGFENG Import and Export Co. ltd (DFMIEC), Overseas Marketing Division of Passenger Vehicles at Dongfeng Motor.
“This partnership is an important step forward in expanding our presence in the Saudi market,” stated Iossifidis. “MHero and Voyah represent Dongfeng’s innovation, blending advanced technology, new energy, and luxury. Together, we are introducing world-class brands that align with the Kingdom’s vision for sustainable mobility,” he added.
Excellence and innovation
“This partnership reflects our commitment to excellence, innovation, and customer satisfaction, ensuring Saudi consumers have access to premium products and a superior ownership experience,” remarked Xiaojun.
MHero, established in 2022, is Dongfeng’s ultra-premium off-road brand, drawing on its military heritage to deliver rugged performance with luxury comfort. Models such as MHero 1 and MHero 2 feature advanced electrified powertrains and bold design, positioning the brand among the world’s leading luxury off-road SUVs, a press statement concluded.
