The collaboration will focus on digitizing key services

The agreement leverages Elm’s technical capabilities to build a comprehensive digital ecosystem that supports SAL’s strategy to accelerate digital transformation, according to a press communication.
The collaboration will focus on digitizing key services such as shipment scheduling, payment management, delivery notifications, and appointment booking, contributing to faster operations, improved customer satisfaction, simplified procedures, and increased transparency and reliability across all stages of the supply chain.
Digital transformation
“This agreement demonstrates our ongoing commitment to digital transformation. We aim to deliver smart, integrated solutions that transform the customer experience and strengthen the Kingdom’s position as a global logistics hub, by integrating our logistics expertise with Elm’s advanced technical capabilities,” affirmed Omar Hariri, CEO SAL.
“We are proud of this partnership with SAL, a leader in the logistics sector. It presents a great opportunity to apply our digital solutions in a vital and essential industry. Together, we will drive a significant transformation in the delivery of logistics services, in line with market demands and enhanced operational efficiency,” asserted Mohammed Al-Omair, CEO, Elm.
This agreement proves SAL’s commitment to innovation and excellence, as it takes a major step toward developing an advanced digital infrastructure that supports the expansion of logistics services, accelerates execution, and improves service quality, ultimately creating added value for customers and strengthening the competitiveness of the local market, the press statement concluded.
