The driving experience demonstrates the model’s strength and durability
Kia Middle East and Africa hosted an exclusive desert driving experience in Jordan to showcase the Kia Tasman, the brand’s first-ever pickup truck.
The driving experience demonstrates the Tasman’s strength, durability, and lifestyle appeal through a desert test drive experience spanning diverse landscapes from Amman to Petra.
The experience builds on the Kia Tasman’s world premiere at the Jeddah International Motor Show in October 2024, followed by the strong customer response during the pre-booking phase across the region, and now culminates in this exclusive desert driving showcase in Jordan.
Rough terrain
The driving experience is designed around a series of obstacles and terrains that push the Tasman to its limits, reinforcing the results of more than 18,000 tests conducted during its development.
“This further reflects Kia’s commitment to shaping the future of mobility in the Middle East as we bring vehicles that meet the region’s unique demands while expanding customer choice,” commented Ahmed Soudodi, Vice President, Product and Marketing at Kia Middle East & Africa.
Never one-dimensional
Backed by more than 20 years of research and 50+ years of military vehicle expertise, the Kia Tasman has been engineered to excel across diverse landscapes. With 252mm of ground clearance and a 32-degree approach angle on the X-Pro, it is purpose-built for demanding off-road conditions.
The Jordan desert driving experience also brings Kia’s design philosophy, Opposites United, to life, blending the Tasman’s bold exterior styling with refined interiors that offer best-in-class rear legroom, smart storage solutions, and advanced in-cabin technology.
As a disruptor in the pickup space, the Kia Tasman appeals to a new generation of buyers seeking individuality, practicality, and performance in equal measure.
