The partnership strengthens GWM’s regional footprint across the Middle East
Great Wall Motor (GWM) Middle East has officially announced a strategic partnership with Ghassan Aboud Automotive, a subsidiary of Ghassan Aboud Holding, with over 30 years of experience and diversified portfolio spanning automotive, logistics, hospitality, and digital commerce sectors, appointing the company as the exclusive distributor of GWM vehicles in Syria.
This agreement marks a major milestone for Ghassan Aboud Automotive, reinforcing its commitment to the Syrian market and expanding opportunities for local customers to access world-class mobility solutions.
The partnership not only strengthens GWM’s regional footprint across the Middle East but also underscores Ghassan Aboud Automotive’s commitment to bringing global brands to new and emerging markets. Present at the signing ceremony were officials from both GWM and Ghassan Aboud Automotive.
Under this new partnership, Ghassan Aboud Automotive will distribute and provide aftersales services for GWM’s latest vehicles in Syria, including popular SUVs and pickups such as Haval H6, Haval H7, Haval H9, Haval Jolion, Tank 300, Tank 500, Wingle 5, Wingle 7, and Poer.
Embodies innovation
“We are proud to partner with Great Wall Motor, a brand that embodies innovation, strength, and forward-thinking design. This collaboration reflects our vision to bring world-class mobility solutions to Syria, while also meeting the expectations of Syrian customers for outstanding service and advanced automotive solutions,” affirmed Maher Aboud, Group CEO, Ghassan Aboud Holding.
GWM, founded in 1990, and celebrating its 35th anniversary this year is China’s largest SUV and pickup manufacturer and one of the world’s leading automotive brands, it is committed to smart mobility, new energy solutions, and intelligent driving technologies. Today, GWM operates in over 60 countries, supported by research and development centres worldwide.
“By joining hands with Ghassan Aboud Automotive, a company with deep expertise and a proven track record in automotive operations, we are confident in delivering the full strength of our product lineup, from HAVAL SUVs to TANK off-roaders and GWM pickup, to meet the diverse needs of Syrian customers,” asserted Parker Shi, President, Great Wall Motor International.
