Wins in the Technology, Innovations and Partnerships categories
Al Laith has been named the winner of the Technology, Innovations and Partnerships category at the European Tour Group Sustainability Awards 2025.
The accolade recognises the company’s pioneering approach to sustainable event operations and its longstanding partnership with the DP World Tour Championship in Dubai.
Presented annually by the European Tour Group, the Sustainability Awards honour organisations shaping the future of environmental stewardship across global golf and major sporting events. Winning in this category positions Al Laith among the region’s leading innovators delivering measurable and scalable ESG outcomes.
Transformation
The award recognised Al Laith’s transformation of on-site mobility at the DP World Tour Championship through the introduction of IoT-enabled electric golf carts used across the tournament to transport players, guests, officials, TV crews and support teams. Replacing traditional fuel-powered vehicles, the electric fleet was supported by real-time telematics that monitored energy use, mileage, location and operational performance.
To extend the project’s social and environmental impact, Al Laith adapted several carts into mobile refillable water stations in partnership with ‘No More Bottles’. This encouraged spectators to move away from single-use plastics and helped eliminate thousands of single-use plastic bottles.
Well-engineered solutions
“At the DP World Tour Championship, we proved that simple, well-engineered solutions, supported by clear data and strong collaboration, can deliver measurable environmental impact. We are proud of what this project delivered, and we will continue pushing practical innovation that supports a more sustainable events industry,” explained Jason English, CEO. Al Laith.
Celebrating three decades of delivery, Al Laith continues to strengthen the partnerships that have shaped its journey, with sustainability now embedded as a core pillar.
