Agility Public Warehousing Company, listed on Boursa Kuwait and the Dubai Financial Market, recently announced its new brand identity in line with the Kuwait-focused strategy unveiled on 18 June 2025. Effective immediately, the company will operate under the brand Makhazen.
The rebrand reflects the company’s strategic positioning as a platform dedicated to supporting Kuwait’s national development priorities, including key initiatives under Vision 2035.
As previously announced, the company plans to invest more than KWD 100mn through 2030 in sectors that advance infrastructure and economic diversification.
Execution capability
Building on its proven execution capability and deep institutional knowledge, Makhazen is channelling capital and operations into some of Kuwait’s highest priority non-oil sectors to support the development of advanced logistics and industrial infrastructure that will drive trade, create jobs, and contribute to Kuwait’s broader economic diversification efforts.
“Today, we are continuing the strategic steps announced in June to strongly position the company in Kuwait and align with the country’s economic priorities. The launch of our new brand identity marks the next chapter in our journey, as we pursue growth opportunities arising from the country’s economic agenda,” confirmed Tarek Sultan, Vice Chairman.
Legacy
The new brand builds on the company’s legacy of national commitment and sustainable value creation, reflecting its founding mandate under the 1979 Amiri Decree that established the company to develop critical warehousing and infrastructure in Sulaibiya, Doha, and Mina Abdullah, Kuwait.
The company will begin using its new trademark and logo immediately. At the same time, the Board of Directors has proposed changing the company’s legal name.
This is a separate process from the rebrand, and an Extraordinary General Meeting (EGM) will be scheduled to obtain shareholder approval, a press communication concluded.
