Strengthens global franchise & trade expansion
The Malaysian Ministry of Entrepreneur Development and Cooperatives (KUSKOP), together with the Malaysia Franchise Association (MFA), has announced the upcoming Special Business Mission to Dubai, scheduled on 26 November 2025 at the iconic QE2 Hotel and several premier business hubs across Dubai on 26, 27-28 November 2025.
This high-level mission sought to expand Malaysia’s franchise footprint, accelerate market entry into the GCC, and unlock new bilateral trade and investment opportunities with partners across the United Arab Emirates.
Commercial collaborations
The programme brought together leading Malaysian franchisors, SMEs, investors, and international ecosystem players in a series of curated sessions designed to open doors, build networks, and catalyse commercial collaborations.
The mission also featured targeted B2B and investor meetings with UAE buyers, funders, and potential master franchisees; sector-specific technical visits to innovation hubs, retail ecosystems, and free-zone authorities; market and investment briefings by regional experts and institutional partners.
“Dubai continues to thrive as a nexus for global business, innovation, and capital. We expect this mission to ignite meaningful partnerships, strong commercial leads, and sustainable long-term growth opportunities for Malaysian brands,” commented Adila Sabri bin Muhammad, Undersecretary of the Franchise and Vendor Development Division, KUSKOP.
