AGMC will debut new portal axle variant – INEOS Grenadier Trialmaster X LETECH
AGMC, one of the leading importers of premium vehicles in the United Arab Emirates, has signed an agreement with British 4X4 manufacturer INEOS Automotive to become the brand’s official distributor in the UAE.
Following the opening of a new INEOS Automotive Middle East head office in Dubai in September 2025, INEOS Automotive’s range of purpose-built off-road vehicles will be showcased at a boutique pop-up showroom in Dubai Design District (D3) from 1 to 14 December.
The partnership represents a new chapter for the brand in the UAE, with AGMC supporting growth within the region through its experienced sales team, aftersales network and in-depth market knowledge.
Service
All existing and future INEOS Automotive customers in the UAE will be able to have their vehicles serviced by AGMC’s highly-trained team of technicians as of December 2025.
As part of the celebrations for the launch of the relationship, the INEOS Grenadier 4X4 line-up will be showcased at the pop-up showroom, where AGMC will also host the regional debut of the portal axle INEOS Grenadier Trialmaster X LETECH.
“Our decades of experience means our sales team has excellent brand knowledge and our aftersales network will ensure the relationship we have with our customers doesn’t end when they pick up the keys and drive away,” commented Dr. Andreas Schaaf, Group Director, AlBatha Automotive Group.
Growth
“INEOS Automotive is taking the next key steps essential for continued growth and success. We can’t wait to see more Grenadiers on UAE’s roads, mountains and dunes,” stated Dan Balmer, Regional Director, INEOS Middle East & Africa.
The Quartermaster pick-up, which will be displayed for the first time in the region at D3, is also available in both trims. While the Fieldmaster is designed for comfort, the Trialmaster is the adventurer in the line-up. The standard Quartermaster comes with an array of features for active families as standard, such as permanent four-wheel drive, as well as off-road and wading modes.
