Purpose-built facility strengthens on-road safety and customer vehicle uptime across Abu Dhabi
Al Masaood Automobiles, the authorised distributor for Nissan, INFINITI and Renault in Abu Dhabi, Al Ain, and the Al Dhafra Region, has officially launched a next-generation Parts Distribution Centre `in Khalifa Economic Zones Abu Dhabi (KEZAD), marking a strategic evolution in how spare parts are planned, handled, and delivered across its aftersales network.
The new Parts Distribution Centre represents a shift towards a smarter, technology-enabled operating model designed to support customers as the business grows. Built around intelligent operational flow, real-time visibility, and disciplined execution, the facility strengthens genuine parts availability in the market, in turn leading to safer vehicles on the road.
Dignitaries
The facility was inaugurated in a ceremony attended by Khalifa Al Masaood, Director, Al Masaood Group; Irfan Tansel, Chief Executive Officer, Al Masaood Automobiles; Massimiliano Messina, Chairperson, Nissan Africa, Middle East, India, Europe, and Oceania (AMIEO) region; and Thierry Sabbagh, Divisional Vice President and President, Middle East, KSA, CIS and India–Nissan and INFINITI; as well as senior representatives from Al Masaood, Nissan, and government entity customers, underscoring the facility’s strategic significance for the region.
Purpose-built in KEZAD and designed around an intelligent, digitally guided operational flow, the centre brings together optimised rack layouts, specialised material-handling equipment, and system-led workflows that significantly reduce unnecessary handling and human error. Every movement from receiving to dispatch is scan-driven and fully traceable, delivering real-time visibility and control throughout the operation.
Digital backbone
At the core of the facility is an integrated digital backbone, powered by leading technology providers, SAP and Syncron. SAP ensures process discipline and transactional accuracy, while Syncron enables demand-led planning by prioritising critical parts and aligning inventory availability with actual service requirements. Together, these systems create a stable, data-driven environment that allows teams to respond faster and more reliably to customer needs.
“By leveraging a world-class logistics network, we are ensuring a faster, more resilient supply chain that reinforces the trust our customers place in the Nissan brand,” commented Thierry Sabbagh.
“By enabling wider and genuine parts availability across the market, we are also upholding our commitment to ensure safer journeys for our customers,” observed Irfan Tansel.
