Deal to offer more value and rewards to UAE consumers in collaboration with Mastercard
Liv, the UAE’s first and largest digital bank launched by Emirates NBD, a leading banking group in the Middle East, North Africa and Türkiye (MENAT) region, has announced a strategic partnership with Union Cooperative Society (Union Coop), one of the largest consumer cooperatives in the UAE.
In collaboration with Mastercard, the companies will launch two co-branded credit cards that aim to enhance the shopping experience and reward everyday spenders in the UAE.
Beyond cashback, the Liv Tamayaz cards offer a compelling range of upgraded lifestyle privileges. These include complimentary VOX Cinemas movie tickets, discounts on food and beverages, global airport lounge access across hundreds of airports, and special discounts at premium coffee merchants, enhancing everyday moments for customers.
Long-term engagement
“It is a strong example of how we are building propositions to drive long-term engagement and sustainable growth for both parties,” commented Marwan Hadi, Group Head of Retail Banking and Wealth Management, Emirates NBD.
“By combining our strong banking capabilities with Union Coop’s brand and loyalty ecosystem, we have been able to deliver a co-branded card that offers meaningful value, everyday relevance along with a seamless digital experience to our customers,” noted Rohit Garg, Group Head of Retail Products and RBWM Chief Digital Officer, Emirates NBD.
Banking solutions
“By integrating the Tamayaz digital platform with innovative banking solutions, we are offering tangible rewards on everyday spending and strengthening customer loyalty through a smart, seamless experience aligned with the aspirations of the UAE community and the requirements of today and the future,” observed Mohamed Al Hashemi, CEO, Union Coop.
“By combining global expertise with decades of local insight, we’re helping make everyday payments simpler, safer and more rewarding for individuals and families across the UAE,” added JK Khalil, EVP and Division President, East Arabia, Mastercard.
