Delivers ‘back of house’ excellence, as restaurants manage 2026 headwinds
Supy, the leading AI powered inventory management, procurement, and business intelligence software for multi-branch restaurants, has announced outstanding revenue growth and revealed its global footprint.
During 2025, the UAE-based company tripled revenues amid a major operational expansion. Supy now operates in 42 countries (up from 25 in 2024) in six continents – with offices in Dubai, Riyadh, London, Melbourne and Hong Kong. Supy is built for complex, multi-branch restaurant groups, who run restaurants at scale, and works with varied, high-profile hospitality brands.
Supy’s core mission is key to its success: reducing a restaurant’s costs and increasing its gross profit margins. Food is one of the industry’s largest cost lines and under-optimized by operators, who often only discover where money went, after it has gone.
Cutting food costs
Supy cuts food costs by an average of 20%, eliminating hours of manual work – from supplier invoice processing with AI-powered invoice receiving; to stock counting with smart templates and mobile scan-to-count. Restaurants save thousands of annual hours on inventory tasks, materially reducing labour costs. For multi-branch operators this delivers a step change in profitability.
For years, hospitality tech was ‘front of house’: reservations, delivery, guest experience. Supy focuses on the ‘back of house’ – the ‘brain’ of the restaurant. This has the most impact on profit – but had been forgotten by technology. It is where recipes set the margins; where food cost decisions happen daily; where thousands of supplier invoices flow in; and stock becomes either revenue or waste. Restaurants generate huge data volumes here, but most operators cannot identify where issues are until it is too late.
Laying foundations
“We have been so focused on product building, laying foundations, and putting the right growth levers in place, we have not paused to publicly share our progress. Our achievements: global expansion, revenue growth, partnerships, is just the foundation. The pillars are now in place, and we are just getting started,” stated Dani El Zein, Co-Founder & CEO, Supy.
“We have built a living source of data intelligence that powers every team at Supy, from engineering to sales. It is what allows us to move at the speed we do and compound our advantage every day. On the product side, we are now taking this further with anomaly detection and predictive insights, so restaurant operators do not just see what happened, they see what is about to happen. The direction is clear: we are building your restaurant’s co-pilot,” explained Ibrahim Bou Ncoulas, Co-Founder & CTO, Supy.
Supy also integrates with over 100 POS systems, ERP software, and accounting platforms, making it one of the most connected back-of-house solutions in the market.
