Dubai-headquartered VEON, a global digital operator, recently announced that it has signed a Memorandum of Understanding (MoU) with Hala, Dubai’s leading local e-hailing taxi solution and a joint venture between the Dubai’s Roads and Transport Authority (RTA) and Careem.
The deal will explore cooperation in expanding ride-hailing and mobility services across VEON’s operating markets. The MoU was signed at the VEON’s offices in Dubai.
The MoU establishes a framework for evaluating joint market entry and expansion opportunities, building on VEON’s existing experience in ride-hailing in Ukraine and Uzbekistan.
Operational expertise
VEON aims to leverage Hala’s operational expertise alongside its own digital scale and local market presence across emerging markets. The companies will also explore potential areas of integration within VEON’s broader digital ecosystem.
“Our partnership with Hala has the potential to significantly accelerate the scale and impact of our mobility services offerings across our other markets,” affirmed Kaan Terzioglu, CEO, VEON Group.
Seamless integration
“By combining VEON’s scale and ecosystem with Hala’s mobility expertise, we see potential to develop locally relevant ride-hailing platforms that integrate seamlessly with other digital services,” asserted Khaled Nuseibeh, CEO, Hala.
The MoU signing ceremony was attended by Terzioglu; Vitaly Shmakov, VEON’s Chief Investment Officer and Nuseibeh with senior officials from both sides in attendance.
VEON and Hala plan to jointly assess the commercial, operational, and technological foundations for locally rooted ride-hailing platforms to serve VEON’s markets. This includes evaluating collaboration models, customer acquisition strategies, and opportunities for future expansion.
