Company transitions SanDisk professional products to G-DRIVE
WD recently announced the re-launch of its G-DRIVE brand as the unified identity for its content creator and creative professional external storage product portfolio.
The brand consolidation brings together high-capacity, high-performance storage solutions under a single name brand – G-DRIVE – known for its quality, performance, and reliability.
The G-DRIVE brand, also represented by the iconic ‘G’ logo, will replace SanDisk Professional branding across WD’s creator storage lineup, including desktop drives, portable drives and multi-bay RAID systems purpose-built for the creative community’s most demanding workflows: high-resolution photography, video production, graphic design, and audio engineering.
“G-DRIVE has become synonymous with reliable, high-capacity, high-performance storage for all creatives and all stages, from enthusiast to professional,” said Darrin Bulik, Director of Product Management, WD.
The initial G-DRIVE product lineup includes:
G-DRIVE ArmorATD: Rugged portable drive, up to 6TB, with triple-layer shock resistance, dust / water protection (IP54), and durable aluminum enclosure designed for creative professionals and their mobile workflows.
G-DRIVE: High-capacity desktop drive with an enterprise-class Ultrastar HDD up to 26TB capacity delivering fast transfer speeds and sustained performance for video editing, photo libraries, backup and content archiving at the workstation.
G-DRIVE PROJECT: Single-bay Thunderbolt 3 desktop solution with high-capacity, high-performance, enterprise-class Ultrastar HDD storage up to 26TB for demanding workloads.
