Move to empower Emirati homegrown concepts and SMEs in the F&B sector
Khalifa Fund for Enterprise Development (KFED) recently signed a Memorandum of Understanding (MoU) with Keeta, the on-demand food delivery platform backed by global technology leader Meituan, to empower Emirati entrepreneurs in Abu Dhabi’s food and beverage (F&B) sector and accelerate their integration into the digital economy.
Through this collaboration, both parties aim to strengthen the presence of homegrown businesses startups and SMEs across modern sales channels, while providing a comprehensive support ecosystem to expand their customer reach and drive sustainable growth.
The agreement was signed by HE Khalifa Saeed Al Kuwaiti, Executive Director, Entrepreneurship Sector, KFED, and Lucas Xie, General Manager, Keeta UAE, in the presence of HE Mouza Obaid Al Nasri, CEO, KFED.
Specialised development programmes will also be introduced to enhance the operational and commercial readiness of enterprises and strengthen their competitiveness in a rapidly evolving market.
Drive sustainability
The collaboration further supports local businesses by equipping entrepreneurs with practical tools and knowledge to drive sustainability, elevate service quality, and showcase their brands in a way that reflects their national identity and builds consumer trust.
“We place particular emphasis on the city of Al Ain, as a vital hub for innovation and entrepreneurship. Here, we focus on developing local enterprises’ capabilities, connecting them with regional and international opportunities, and enabling them to access wider markets, thereby enhancing their contribution to Abu Dhabi’s diverse and sustainable economy,” stated Al Kuwaiti.
“Through this MoU, we aim to foster a supportive environment that empowers entrepreneurs to scale with confidence and build sustainable businesses aligned with the evolving needs of the local market,” asserted Xie.
