The launch marks a bold step toward building a more sustainable UAE

ECOCycle uses Holcim’s advanced circular technology to accelerate change, building cities from cities and closing the loop in construction.
The UAE generates enormous volumes of construction demolition materials every year, accounting for an estimated 70% to 75% of the nation’s total solid waste. ECOCycle directly addresses this challenge by transforming this into new, high-quality building materials, giving discarded resources a second life rather than sending them to landfill.
Circularity goals
“With ECOCycle, we are building cities from cities, closing the loop in construction and helping our customers achieve their ambitious circularity goals – by providing building materials and solutions that carry this label, with no compromise on quality and performance. At the same time, we’re reducing the use of primary materials, conserving natural resources, and minimizing the volume of materials sent to landfill,” stated Ali Said, CEO, Holcim UAE and Oman
The concept is simple but powerful. Instead of extracting new raw materials for every construction project, ECOCycle recovers and reprocesses materials from old structures, feeding them back into the construction cycle. The result is a genuinely closed-loop system that reduces waste, conserves natural resources, and supports the UAE’s ambition to divert 75% of waste from landfill.
ECOCycle products can contribute to internationally recognized green building certifications, giving developers, architects, and contractors confidence that they are building responsibly, a press communication concluded.
