China’s Great Wall Motor (GWM) has strengthened its regional presence with the opening of its largest overseas showroom on Sheikh Zayed Road, one of Dubai’s most prominent automotive and commercial destinations.
Opened by GWM’s UAE distributor, Saeed Juma Al Naboodah Group, the showroom displays more than 10 models across the brand’s line-up and stands as GWM’s most expansive facility outside China.
The exclusive launch event welcomed members of the Al Naboodah family, senior executives from GWM and Al Naboodah Group, government dignitaries, including the Minister of Foreign Trade in the UAE, HE Dr. Thani Al Zeyoudi, media representatives, industry guests, and leading content creators, with Khalid Al Ameri among the notable attendees.
Flagship showroom
The flagship showroom brings the HAVAL, TANK, and POER ranges together under one premium destination, enhancing customer accessibility and brand visibility in the heart of Dubai.
“Today’s showroom opening marks a significant milestone in GWM’s expansion across the Middle East, particularly in the UAE. As we grow our network, we remain focused on enhancing customer experience through modern, immersive environments that bring our brand closer to our customers,” asserted Sunny Bhat, Chief Operating Officer, GWM Middle East.
“This milestone also reinforces our partnership with GWM as we continue to expand in the dynamic UAE automotive market. Our vision is centred on achieving the highest standards of quality and excellence, building long-term relationships with our customers and partners, and contributing to economic development through sustainable investments and impactful projects,” observed Khawla Saeed Juma Al Naboodah, Group Executive Director, Saeed Juma Al Naboodah Group.
