Marking a new era of AI-driven enterprise cybersecurity
TrendA, the enterprise AI security business of Trend has officially launched in the UAE with the brand reveal on Ain Dubai, marking the brand’s regional debut. The launch follows Trend Micro’s global announcement earlier this year that its enterprise cybersecurity business would operate under the TrendAI name, positioning the company as a leader in enterprise AI security as artificial intelligence becomes the next compute layer for the enterprise.
The launch comes at a time when the UAE is accelerating its ambitions to become a global AI hub.
This momentum is creating new opportunities for enterprises, but also new governance and security challenges. TrendAI’s latest global study of 3,700 business and IT decision makers found that 67% of organisations have felt pressured to approve AI deployment despite security concerns, while 57% say AI is advancing faster than they can secure it.
As organisations redesign operations around AI, autonomous systems, and data-driven decision-making, security must evolve in parallel. The introduction of TrendAI reflects this shift, addressing an expanded attack surface that includes how AI systems act, connect, and make decisions across the enterprise.
“As businesses accelerate AI adoption to drive growth and competitiveness, security and governance must evolve at the same pace. TrendAI brings together our cybersecurity expertise and AI-driven capabilities to help enterprises innovate with confidence while maintaining full visibility and control over emerging AI risks,” commented Salah Suleiman, Managing Director, South Gulf, TrendAI.
