Marks the next phase of growth
Al Masraf (Arab Bank for Investment and Foreign Trade) has announced the launch of its new corporate identity, marking a new phase in its journey built on trust, expertise and long-standing relationships.
The new identity reflects the Bank’s ambition to deliver proposition-driven, people-centric capabilities that are tailored to the relationships we share with our clients.
Al Masraf officially unveiled its renewed corporate identity during a special launch event held at its Head Office in Abu Dhabi.
The event was attended by HE Mohamed Saif Al Suwaidi, Chairman of the Board of Directors; HE Farhat Omar Hamad, Vice Chairman of the Board of Directors; and board members—HE Raja Mohammed AlMazrouei; Suhail Hilal Almansoori; Mustafa Elmanea; Ahmed AlSidieg Al Sharkasi, and Al Masraf’s Chief Executive Officer, Fuad Mohamed.
Banking legacy
The launch coincides with Al Masraf’s 50th anniversary, celebrating a prominent banking legacy while reflecting the Bank’s continued evolution to meet the changing needs of clients and the market.
The new corporate identity embodies the Bank’s promise, “Empowering Future Legacies,” reflecting its commitment to empowering businesses, institutions and individuals to achieve their ambitions.
“The launch of Al Masraf’s new corporate identity marks an important milestone in our journey. For fifty years, Al Masraf has contributed to the economic development of the UAE and has been part of the nation’s remarkable success story,” affirmed HE Mohamed Saif Al Suwaidi.
Revamped branding
“At Al Masraf, our purpose extends beyond banking. Since our inception, we have been conducting cross-border transactions between the UAE and North African markets, thinking regionally and serving personally,” asserted Fuad Mohamed.
“In its broadest sense, our revamped branding represents the complete experience of engaging with our innovative and tailored financial services that fuel the ambition of every business and individual,” concluded Muna Harib, Head of Marketing and Customer Experience, Al Masraf.
