WALEE Al-Nazawy, a strategic partnership between WALEE Group and Al-Nazawy Group, has launched Khushaamdeed, Pakistan’s first premium airport Meet & Assist service.
In a significant milestone for Pakistan’s aviation sector, the Pakistan Airports Authority (PAA) and Walee Al-Nazawy have signed a strategic agreement to launch Khushaamdeed, Pakistan’s first dedicated premium airport Meet & Assist service at Islamabad International Airport.
The initiative introduces a globally recognized airport hospitality model to Pakistan for the first time, offering passengers a seamless, personalized, and premium travel experience from arrival to departure.
Through Khushaamdeed, travellers will benefit from dedicated airport hosts, expedited facilitation, baggage assistance, personalized guidance, and concierge support designed to make journeys faster, smoother, and more comfortable.
Modernization of passenger services
The launch marks a major step forward in the modernization of passenger services and reflects Pakistan’s growing commitment to delivering world-class aviation experiences.
The partnership establishes a new benchmark for passenger facilitation and positions Islamabad International Airport among a growing number of airports globally focused on enhancing traveller experience beyond traditional airport operations.
“Khushaamdeed introduces a level of passenger care and airport facilitation that has not previously existed in Pakistan. Our objective is simple: to make travel through Pakistani airports more efficient, comfortable, and welcoming while meeting international standards of service excellence,” commented Air Marshal (Retd.) Arshad Malik, CEO, Khushaamdeed.
