Move strengthens the capital’s position as a global hub for major events
The Rock-It Company (Rock-It), one of the world’s leading providers of specialist logistics for time-critical and high-value sectors across live events and luxury goods, has expanded its footprint in the UAE to Abu Dhabi, in partnership with the Abu Dhabi Investment Office (ADIO).
The expansion in the region brings Rock-It’s portfolio of renowned brands to the UAE capital to support Abu Dhabi’s vision of becoming a world-leading destination for luxury experiences, cultural attractions, and global events, while reinforcing the emirate’s position as a regional re-export hub and advanced logistics base.
Through the collaboration, Rock-It seeks to develop world-class bonded storage and logistics facilities designed to serve the group’s five core end markets: sports, live entertainment, fine art, film & television, and luxury automotive.
Bespoke handling solutions
Once complete, Rock-It’s facilities will deliver secure, climate-controlled environments and bespoke handling solutions for high-value assets in Abu Dhabi, enabling clients to host, store, and manage global productions, exhibitions, and luxury collections with world-class precision in the capital.
“Our expansion into the capital allows us to offer our clients, from major sporting events and film productions to luxury car manufacturers and art institutions, seamless, end-to-end logistics delivered to the highest international standards,” affirmed Daniel Rosenthal, President and Chief Executive Officer, The Rock-It Company.
Impressive development
“The pace of development is impressive, but what really convinced us was the calibre of the partners involved and the seriousness of the ambition here. That is why we are bringing the strength of our specialist brands to Abu Dhabi,” stated James McSweeney, Managing Director, Rock-It Company, Middle East.
“Rock-It’s expertise in transporting these valuable assets, from luxury and performance vehicles to live entertainment and fine art, enhances our capabilities and reinforces Abu Dhabi’s attractiveness as the preferred gateway for global brands serving regional and international markets,” added Mohammad Al Kamali, Chief Trade and Industry Officer, Abu Dhabi Investment Office (ADIO).
