Establishes a new portfolio of AI agents built for high value work
Salesforce, the world’s #1 AI CRM, announced the availability of a new portfolio of job ready Agentforce agents, designed to take on high value work across sales, customer service, commerce, employee experience and the back office.
With these capabilities, enterprises in the UAE, Saudi Arabia and the wider Gulf can translate their AI ambitions into practical business outcomes, helping teams improve productivity, deliver better customer experiences and unlock new opportunities for growth.
The launch marks a fundamental shift in how regional organizations put AI to work. Where Connected to Customer 360, they operate with the customer context, data and business processes that companies already run inside Salesforce. ‘
Job-ready
Each agent arrives ready for the job, with the skills, actions and data models its role requires, and can be tailored to how each company works, including the name it carries, so that it becomes an extension of the brand and the workforce.
Paige resolves IT and HR requests across Slack, portals and the tools employees already use.
Carter helps shoppers discover and compare products and convert with in chat checkout.
Piper works across websites and inboxes to engage, qualify and convert inbound leads into pipeline for B2B sales and marketing teams.
Automating manual work
Marshall orchestrates end to end back-office processes, automates manual work and provides an audit record of every action.
Fin resolves complex customer experience workflows across every channel, powered by Operator and Fin Apex, custom models trained for customer experience. Hunter, the portfolio’s outbound sales agent, works a pipeline from research to outreach, collaborating with sellers over weeks and months.
“The Gulf moved from AI experimentation to enterprise deployment faster than almost any other region, and the question we now hear in every boardroom in Dubai and Riyadh is around ROI,” commented Mohammed Alkhotani, General Manager and Senior Vice President, Middle East, Salesforce.
