New model to tour across the region as part of a landmark transcontinental journey
MG Motor recently announced that the highly anticipated Cyberster model will make its first appearance in the Middle East this January, as it journeys across the region as part of a unique transcontinental driving tour to celebrate the brand’s centenary.
The Cyberster takes inspiration from the British-born brand’s renowned classic MGB model and features the latest automotive technology and electrifying innovation. The car’s visit to the region as part of this landmark activation underscores MG’s unwavering dedication to the Middle East, according to a press communique.
The Cyberster sports car’s tour is a significant initiative marking MG’s Centenary celebrations. It pays homage to MG’s illustrious heritage and origins stretching back 100 years, during which time the brand has cultivated a reputation for automotive excellence and innovation.
The MG Cyberster is the brand’s flagship 2-door fully electric sports car, representing an exquisite combination of futuristic design and exhilarating performance. Its captivating aesthetics– envisioned by a joint collaboration between the company’s London-based design studio and SAIC Design Centre in Shanghai.
The Cyberster will be touring the Middle East from 14 January until 19 February, delving into the cultural splendour of all the Gulf countries along the way. The road trip itinerary will include special stopovers at local landmarks in major cities in Saudi Arabia (Riyadh and Jeddah), Kuwait, Bahrain, Qatar, UAE (Dubai and Abu Dhabi), and Oman, the press note continued.
Milestone
“The MG Cyberster’s venture across the Middle East will be a demonstration of the Middle East’s readiness for electric vehicles as it harnesses the electric charging infrastructure along the way. This journey will also stand as a milestone as the MG brand pays homage to its 100th year anniversary while highlighting the vintage inspired Cyberster’s capabilities to communities and enthusiasts across the region,” commented Tom Lee, Managing Director, MG Motors, Middle East.
The Middle East holds a pivotal place in MG’s global activation strategy, and the arrival of the MG Cyberster signifies the brand’s resolute commitment to introducing avant-garde electric mobility solutions to diverse markets worldwide, the press statement concluded.
