Manufacturer showcases its premium sub-brand GROHE SPA
Since time immemorial, the symbiotic nexus between nature and culture has significantly influenced art, fashion, and architecture.
Aiming to unravel the various dimensions in which nature can serve as a wellspring of inspiration, Milan Design Week is centered around ‘Materia Natura’. Embracing this theme, the world’s largest annual design event serves as an ideal stage for GROHE SPA, the premium sub-brand of GROHE, a leading global brand for complete bathroom solutions and kitchen fittings.
Based on the concept of ‘Aquatecture’– the fusion of water and architecture, the GROHE SPA installation in the courtyard of Palazzo Reale unveils a series of spaces that elevate the significance and importance of water in architecture, and the health and well-being benefit this infusion brings.
Conceived by the in-house LIXIL Global Design and Brand Identity team, the ‘Aquatecture’ installation pays tribute to the history of the building, interwoven with the contemporary GROHE SPA ‘Salus per aquam’ concept.
Inspired by the former courtyard garden and in synergy with Milan Design Week’s theme ‘Materia Natura,’ it thoughtfully blends nature and architecture to create immersive spaces that reflect the essence of GROHE SPA. These carefully curated spaces echo the former garden, creating sensual areas to reflect, revitalize, and energize.
“Through our installation at Palazzo Reale, we reflect the intricate bond between nature and human creativity, intertwining the rich history of the royal palace with the modern ethos of GROHE SPA. They stand not only as showcases but as inspiration for architects and designers, encouraging collaboration and experimentation,” explained Patrick Speck, Leader, LIXIL Global Design EMENA.
Redefining spa luxury across four tiers
Shower solutions like GROHE Rainshower Aqua and the F-Digital Deluxe modules combine timeless elegance with modern technology, using light, steam, sounds, and smell to delight the senses. In addition, the GROHE Atrio Outdoor Shower provides a refreshing and rejuvenating experience, enabling a stronger connection to nature and the tranquility this brings.
The highlight of the second tier is the new GROHE Allure Gravity Private Collection. Blending a slim square silhouette with boundless avenues for customization, the faucet line comes with exchangeable cover plates expertly crafted from glass, mirror or marble.
GROHE is partnering with Caesarstone, the global pioneer of premium countertop surfaces, to craft cover plates from the brand’s durable surfaces in timeless designs. Culminating the exhibition, the first tier is comprised of the GROHE Icon 3D collection: The 3D metal-printed products redefine what is possible, while taking sustainable product design with ultimate customization options to a new level.
