Škoda Auto delivered 448,600 vehicles globally from January to June 2024, a 3.8 per cent increase compared to the same period last year.
The Octavia led as the brand’s bestseller, with deliveries up by 24.1 per cent. In the Middle East, Škoda reported a solid 10 per cent growth in sales over the first seven months of 2024.
In the first half of the year, Škoda Auto achieved a significant milestone, becoming the fourth best-selling brand in Europe. As part of its ‘Next Level Strategy 2030’, Škoda set an ambitious target to be among the top five best-selling brands on the continent.
Exceeding this goal, Škoda achieved its highest-ever market position, ranking fourth in European registrations. This achievement reflects Škoda’s unwavering focus on addressing the specific needs of customers. Germany stood out as the strongest market, with 91,100 vehicles sold—an increase of 13,800 units.
Successful 2024
Škoda Middle East has also enjoyed a successful 2024 so far, with overall sales increasing from January to July by 10 per cent compared to the same period last year. In this region, Škoda sold 1,633 units in the first seven months of 2024, a solid 10 per cent year-on-year increase. The brand’s SUV lineup has proved especially popular, with the Škoda Kodiaq selling 789 units, up 28 per cent.
The Škoda Kushaq enjoyed a 30 per cent increase to 430 units. Škoda’s sedan lineup also continues to perform strongly, with the Superb leading the way, achieving 31 per cent growth.
Škoda’s impressive growth in the Middle East is led by the UAE, which has solidified its position as the brand’s largest market in the region. This commitment to expansion is also reflected in Kuwait, where sales surged by 86 per cent to 580 units during the first seven months of 2024.
“Together with our business partners, we are poised to drive significant expansion and elevate our presence across the Middle East,” commented Lukas Honzak, Managing Director, Škoda Middle East.
