Opens new office in Dubai Internet City to support UAE customers’ AI-driven digital transformation
Salesforce, the global leader in AI customer relationship management (CRM), recently inaugurated its new office in Dubai Internet City. The company’s expansion in Dubai is part of its commitment to support AI innovation, customer success and growth in the UAE.
The opening ceremony was attended by HE Omar Sultan Al Olama, Minister of State for AI, Digital Economy, and Remote Work Applications; Malek Al Malek, Chairman, TECOM Group, and Abdulla Belhoul, CEO, TECOM Group, alongside Salesforce executives, other key customers and representatives from the company’s thriving partner ecosystem.
LogisticsGulf.com interviewed Thierry Nicault, Area Vice President and General Manager, Salesforce Middle East, on the sidelines of the inaugural ceremony.
LogisticsGulf.com (LG): How significant is the Middle East region for Salesforce?
Thierry Nicault (TN)): The Middle East is a very significant region because it is one of regions with highest growth in EMEA, especially as more companies invest in AI-driven digital transformation and look to partner with Salesforce as a trusted AI partner.
We opened our office in Dubai in October to strengthen our presence on the ground and to bring us even closer to customers. The new office, with its collaboration and innovation spaces, will help us to showcase our latest AI technology innovations and better serve local customers. This increased local presence will also help us to take on more complex and strategic projects with our customers.
LG: How important is the new office in Dubai for Salesforce’s operation in the Middle East?
TN: Salesforce is experiencing rapid growth in the region, so having an office here in the UAE is key and helps bring us even closer to our customers. This is especially important at the current time, with so many organisations keen to deploy AI but often unsure how to go about it.
LG: Tell me more about your new solution, Agentforce.
TN: We recently announced the general availability of Agentforce, which enables organisations to build and customise autonomous AI agents to support their customers and employees. It will help organisations to use their data to full effect while helping employees, whether they are in sales, commerce, marketing, customer service, to be more productive and answer the needs of customers more accurately.
With this transformative solution, organizations can rapidly deploy highly effective AI agents tailored for specific needs. Human employees can collaborate with these AI agents to complete larger, more complex challenges.
Many customers in the region are excited about Agentforce and keen to be among the first to deploy it.
LG: What is Salesforce Ventures and how does it help Salesforce stay at the cutting edge of technology?
TN: Salesforce Ventures, the investment arm of Salesforce, has invested in and partnered with more than 400 of the world’s most ambitious enterprise software companies from seed to IPO since 2009.
It helps us to invest early in the life of start-ups that are developing new technologies.
Salesforce Ventures is also open to partnerships with high-tech companies around the world which means that Salesforce is ahead of the curve in terms of access to new technology.
LG: What is your plan for the year ahead?
TN: We will continue to do what we do best and reinforce our number one position in the CRM market and support our customers as they seek to deploy effective AI solutions in a simple and seamless way. We look forward to supporting many more customers with their transformation plans as we continue to expand in the region.
