Unilever, Lulu join forces for sustainability and support forest restoration
In line with the UAE’s Net Zero 2050 Strategy and following a partnership signing with Mastercard and LuLu at COP28, Unilever recently officially launched its inspirational campaign committed to help educate, encourage, and incentivize consumers to make sustainable product purchases.
Marking a significant step towards its own environmental responsibility commitments. Unilever will engage consumers through its sustainable brands and contribute to funding mangrove restoration via the Priceless Planet Coalition.
“At Unilever, our goal is not only to offer sustainable products but to inspire long-term behavioral shifts that contribute to both local and global environmental goals. Through this partnership, we are demonstrating that by working together, we can help drive meaningful change for the planet,” noted Khalil Yassine, Head of Customer Development, Unilever Arabia.
Collective action
“At Mastercard, we recognize that tackling climate change requires collective action, including investing in nature-based climate initiatives. We look forward to the impact on climate, biodiversity, and community that will be made possible by this contribution,” observed Amnah Ajmal, Executive Vice President, Market Development, EEMEA, Mastercard.
“By embracing an ecosystem-based, science-backed approach, we are achieving measurable results in mangrove habitat restoration, including benefits like carbon sequestration and enhanced biodiversity,” stated Marina Antonopoulou, Chief Conservation Officer at Emirates Nature-WWF
“At LuLu, we are excited to partner with Unilever in this campaign, which embodies our commitment to sustainability and empowers consumers to make responsible choices,” remarked Ashraf Al MA, Executive Director, LuLu Group.
