Two iconic UAE brands are redefining the frozen treat landscape
This partnership merges the innovative strengths of both brands, culminating in the launch of two remarkable new collections: the Blooming Collection and the Vitality Collection.
This exciting collaboration highlights House of Pops’ commitment to sustainability, wellness, and craftsmanship, while Emirates Bustanica’s premium ingredients, grown using cutting-edge vertical farming techniques, bring quality and freshness to the partnership. Together, these two iconic UAE brands are redefining the frozen treat landscape, according to a press statement.
Home grown businesses
“Leveraging our organisation’s massive capabilities to collaborate and innovate with home-grown businesses and entrepreneurs is one of the more exciting parts of our agenda,” noted Shahreyar Nawabi, CEO, Emirates Flight Catering.
The collaboration also underscores House of Pops’ ongoing commitment to innovation. Known for its focus on natural, plant-based ingredients, House of Pops’ new range prioritises flavour but also champions environmental stewardship.
This partnership sets a new standard in the frozen treats industry, showcasing the potential of combining sustainable agriculture with culinary creativity, the press release continued.
“This partnership is a wonderful opportunity for us at House of Pops, and a great sign that when we remain committed to our values of sustainability, wellness, and purity, the business will continue to flourish with partnerships like this,” stressed Mazen Kanaan, Co-Founder, House of Pops.
