Agentcare to deliver more personalized care experiences
Almoosa Health, a leading healthcare provider in Saudi Arabia, is deploying Salesforce Health Cloud and Marketing Cloud to enhance its communication and engagement with patients, aiming to improve the patient experience and healthcare efficiency while boosting operational efficiency.
The news follows Salesforce’s recent announcement highlighting its plans to expand its presence in Saudi Arabia with new regional headquarters in Riyadh as more companies invest in Agentforce, the digital labor platform for enterprises.
Almoosa Health operates a network of 730 patient beds across the Eastern Province of Saudi Arabia and provides an extensive range of services, encompassing acute care, active rehabilitation, long-term care, home healthcare services, and pharmacies.
Reputation for quality
“The tools that we are deploying will enable us to build on our reputation for quality care, foster trust and collaboration with patients and support the ongoing development of Saudi Arabia’s healthcare sector in line with Vision 2030,” affirmed Malek Abdulaziz Almoosa, CEO, Almoosa Health.
Salesforce Marketing Cloud will help Almoosa Health to enhance its engagement with patients at scale, for example by communicating relevant healthy lifestyle recommendations that are personalized for them. The project will be implemented by technology partner, Arcsen.
“We look forward to working with Almoosa Health as it expands and are also excited to collaborate on deploying AI-driven solutions, including Agentforce, as a next step in improving engagement and delivering more personalized care experiences,” asserted Amit Khanna, SVP & GM, Salesforce Health.
