United Diesel, a member of Al Rostamani Group, founded by Abdulla Hassan Al Rostamani in the early 1950s, in strategic partnership with Daewoo Trucks, recently launched the all-new Daewoo Maximus and Dexen trucks at a launch event held at the Connect Conference Center (C3), Expo City Dubai.
The launch marked a significant milestone in the UAE’s commercial vehicle sector, attracting key stakeholders from across the construction, transportation, logistics, and waste management industries.
The event showcased Daewoo’s latest innovations in heavy- and medium-duty commercial vehicles, reinforcing the brand’s long-standing presence and commitment to the UAE market.
The event was attended by high-profile dignitaries and industry leaders, including Lee Beom Chan, Consul General of the Republic of Korea in Dubai; Kim Bang-shin, Chief Executive Officer, Daewoo Trucks; Mazen Dalati, Chief Executive Officer, Al Rostamani Group and David Sawiras, General Manager, United Diesel.
UAE-Korea collaboration
Together, their presence demonstrated the strength of UAE–Korea industrial collaboration and the critical role that the Maximus and Dexen trucks will play in shaping the future of the region’s logistics and infrastructure sectors.
“The launch of these trucks goes beyond the introduction of new models. It reflects our shared commitment, together with Daewoo Trucks and United Diesel, to delivering innovation, reliability, and long-term value to our customers,” asserted Dalati.
“These new models represent our ongoing commitment to innovation, customer needs, and the evolving future of transportation in the UAE and beyond. With Maximus and Dexen, we’re introducing smarter, safer and more efficient solutions that are engineered to perform across the toughest terrain,” commented Bang-Shin.
“Building on the legacy of the trusted Novus model, these new trucks set a benchmark in comfort, capability, and cost-efficiency. We are proud to support this innovation through United Diesel’s strong after-sales network and deep local expertise,” remarked Sawiras.
Built for the future
The event, organised by United Diesel, offered guests an exclusive opportunity to experience the power and innovation behind the new trucks: Maximus, Daewoo’s next-generation heavy-duty model, and Dexen, the brand’s first medium-duty truck introduced to the region.
Both models are engineered to exceed expectations in challenging operational environments, offering unmatched performance, comfort, and reliability.
The Daewoo Maximus has been designed around four core pillars: A fully digitised ergonomic cockpit; an advanced safety system with a fully floating air-suspended cab; a 440HP HD Infracore Euro 5 engine; access to United Diesel’s seven service centres across the UAE, providing advanced diagnostics and comprehensive after-sales support, a press statement concluded.
