Strategic agreement to promote recycling and support sustainable consumer behaviour
Sparklo and Mai Dubai, the leading bottled water company in the UAE, have recently signed a strategic agreement to promote recycling and support sustainable consumer behaviour.
The agreement outlines a joint initiative to install 30 AI-powered Reverse Vending Machines (RVMs), also known as Sparklomats, in high-traffic locations across Dubai, Abu Dhabi, Sharjah, Al Ain, and Ras Al Khaimah.
The Sparklomats will be located in schools, retail areas, and even residential communities — enabling people to return plastic bottles right where they live. For every container recycled, users will receive Sparklo points, which can be redeemed for rewards, including discounts on Mai Dubai delivery starting in May.
Rollout
The signing ceremony was attended by Maxim Kaplevich, CEO, Sparklo, and Abraham Kah, CEO, Mai Dubai. During the event, Sparklo presented the first-ever Mai Dubai-branded Sparklomat, marking the symbolic start of the rollout and celebrating the commitment of Mai Dubai’s leadership and employees to circular economy principles.
“This partnership fully reflects Sparklo’s mission: to bring every bottle back into the economy by making recycling easy, accessible, and rewarding,” commented Maxim Kaplevich, Founder and CEO, Sparklo.
“Together, we’re not just hydrating the nation — we’re shaping a sustainable future for the UAE,” remarked Kah.
This initiative supports the UAE’s Net Zero 2050 and Circular Economy Policy strategies, combining innovation, business collaboration, and real-world impact. To date, Sparklo has collected over 90mn plastic and aluminium containers across the MENA region, more than 81mn in the UAE alone.
